January 26, 2017

TV, Technology, and Talent

For television companies selling into a changing world: Follow the money. Follow the audience. And don’t forget who brought you to the dance! Read More

October 18, 2016

New Premium Video Ad Inventory for Publishers

We've heard repeatedly from our clients that the biggest digital trend is still video, yet there is not enough pre-roll inventory. Mixpo’s digital video ad infographic elaborates on the new premium placement opportunities for publishers. Read More

September 26, 2016

The Politics of Digital Advertising and Make Goods

This season, political content will place a demand on TV inventory, opening a digital opportunity for advertisers. Read More

September 23, 2016

The New Opportunity for Local Broadcasters

For local broadcasters, a new crop of video ad formats and channels provide an opportunity to capitalize on the value of video. Read More

September 01, 2016

Video is King: Why Video Advertising is in Demand and How to Expand Inventory

When asked to name the biggest trend in digital advertising, publishers overwhelmingly replied with one word: video. See 4 ways publishers create video inventory to meet advertiser demand and capitalize on the video boom. Read More

January 29, 2016

Strategies to Drive Live TV Viewership in a Time-Shifted World

OTT and time-shifted TV are changing the way we consume media, but with the right approach advertisers and publishers can increase live TV viewership. Read More

February 03, 2015

5 Action Items from #LOAC2015

Attend #LOAC2015? We know the amount of information during a conference can be overwhelming, so we recapped the top 5 things that local publishers can do today to capitalize on the key takeaways from the conference here. Read More

April 30, 2014

More Travelers Use Online & Mobile Video for Travel Information

Vacation season has arrived and travelers are online, on every device. According to a 2012 Google/Ipsos MediaCT study, 83% of leisure travelers plan trips online. Read More

January 21, 2014

Winter Olympics: Engaging Fans on Every Device

More than 219.4 million Americans tuned in to the 2012 Olympics, making it the most-watched event ever in US TV history. This year, engage sports fans on every device with interactive online video. Read More

December 16, 2013

Super Bowl: Amplifying the :30 Spot

Augment the online conversation before and after the Super Bowl by turning a :30 spot into interactive online video ads. Check out the following ways interactive video ads can increase reach, views, & buzz around the big event. Read More

August 27, 2013

Monetize Mobile Inventory and Boost Viewership

As more people check their phone first thing in the morning, local TV stations can get a bite of the action by monetizing their existing mobile apps and using them to drive traditional TV viewership as well. Read More

March 06, 2013

TV Ads and Online Ads are Better Together

The combination of digital advertising and television commercials is particularly potent according to a recent report by the IAB and Nielsen research. Read More

March 04, 2013

Online Video Ads Outperform TV Ads on All Effectiveness Metrics

According to a recent IAB Online Video Study conducted by the Nielsen Company, online video ads are higher impact than TV ads on all effectiveness metrics, including general recall, brand recall, message recall and ad likeability. Read More

October 01, 2012

Even For Traditionalists, TV Media Sales Is No Longer A Linear Process

Recently AdExchanger spoke with Charlie Echeverry, EVP, Digital Sales for Univision, about the network’s plan to take its work of bringing local TV advertisers to the PC-based and mobile web, to its national advertisers, through a program called Base Read More

September 03, 2012

Broadcasting & Cable Discusses Mixpo Powered Katie Couric Campaign

In her recent article for Broadcasting & Cable, Paige Albiniak discusses Disney-ABC’s new syndicated talk show, Katie, and the Mixpo powered video ad campaign promoting it. Read More

March 14, 2012

Will the Gross Rating Point Change Online Video?

GRP (Gross Rating Point) has been the standard metric used by TV advertisers to measure the effectiveness of their TV campaigns for decades. As brands move more and more of their advertising budget to online video, many in the industry have been... Read More