January 29, 2016 / By Erin Martin
Strategies to Drive Live TV Viewership in a Time-Shifted World
OTT and time-shifted TV are changing the way we consume media, but with the right approach advertisers and publishers can increase live TV viewership.
In a guest blog for Broadcasting & Cable, Driving Live Tune-In in an On-Demand, Digital Age, Jonathan Weitz of IBB Consulting takes a look at some examples of the data-driven strategies such as how to harness the power of social, data, and cross-platform usage.