Company News and Culture / September 03, 2012 / By Erin Martin

Broadcasting & Cable Discusses Mixpo Powered Katie Couric Campaign

In her recent article for Broadcasting & Cable, Paige Albiniak discusses Disney-ABC’s new syndicated talk show, Katie. She focuses on Disney-ABC’s use of social media and Mixpo powered online video advertising to promote the show and the local stations across the country that will be running it.

“Disney-ABC also is working with Seattle-based Mixpo, which takes video advertising and makes it dynamic, interactive and geo-targeted. For example, if someone in Los Angeles is surfing the Web and clicks on a video on MSN.com, Yahoo! Entertainment orUSMagazine.com, a promotion for Katie starts running before the video, and that promo is followed by a bumper from KABC, perhaps promoting the station’s evening newscast. The Katie promo also could include a locally branded news ticker, informing wouldbe viewers of what’s happening on the station right now. Katie’s online promos will start airing the first week of September.”

The article ran in the August 20th print edition of Broadcasting & Cable.
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