Display and Video / September 23, 2016 / By Erin Martin

The New Opportunity for Local Broadcasters

New Digital Video Ad Formats Release Pressure Valve of Premium Video Inventory Supply

Traditionally pre-roll has been the go-to video ad format for TV advertisers who are looking to extend their ads online. Yet online publishers struggle to provide the volume of high-quality, pre-roll video inventory needed to meet demand. For local broadcasters, a new crop of video ad formats and channels have become available outside of pre-roll, including outstream, in-banner, audience extension and social video advertising. This provides an exciting new opportunity to unlock more premium inventory placements and capitalize on the video boom.

“Better reach is here, and it encompasses a lot more than the ad inventory on your station website,” elaborates David Cole, VP of President of Sales and Business Development. “It’s desktop, mobile web, in-app, audience extension, and social media options that provide audience scale like you’ve never had before.”

Mixpo’s latest infographic elaborates on the abundance of digital video opportunities:

Download Mixpo’s latest report, The State of Digital Advertising for Publishers.