Technology / March 14, 2012 / By Erin Martin

Will the Gross Rating Point Change Online Video?

Our very own CEO, Anupam Gupta, will be speaking at the OMMA Global conference in San Francisco on March 19^th. Anupam will be participating in the 12:15 p.m. panel discussing the hot topic: “Will the GRP Change Online Video?”

GRP (Gross Rating Point) has been the standard metric used by TV advertisers to measure the effectiveness of their TV campaigns for decades. As brands move more and more of their advertising budget to online video, many in the industry have been debating the need for an online GRP. Is the GRP the best metric to communicate the effectiveness of an online video campaign? What are the right metrics? Does the online video industry need standardized metrics to reach its full potential? As you can guess, Mixpo has a strong opinion on the matter and Anupam is looking forward to discussing it with other leaders and the OMMA Global attendees.

The panel will be moderated by Joe Mandese, Editor of MediaPost. Anupam will be joined on stage by key leaders in the online advertising world:

Lindsay Dye, Digital Manager, Universal Pictures
Anne Hunter, Vice President, Advertising Effectiveness Products, comScore
Bryan Noguchi, Executive Media Director, T3
Sankar Patel, Digital Media Director, Carat San Francisco

If you would like to see the discussion live, register for OMMA Global and check out the March 19^th panel.

OMMA Global is a two-day conference put on by MediaPost and focused on how to leverage digital’s unique skill suite – analytics, targeting, accountability, depth, social, mobile, search, and video to play in the big marketing leagues. Targeted toward advertisers, agency executives, brand managers, marketing managers, media planners, buyers, creative directors, sellers and marketing services suppliers who aim to be the leaders of the interactive marketing revolution.