November 22, 2016
We're excited and honored to announce that Gold PR, in partnership with Mixpo, are award winners of this year's Digital PR Awards for the Best Social Networking Campaign. Read More
November 17, 2016
There is a lot more to positioning digital campaign performance than impressions and clickthrough rates. To help publishers translate an accurate, rich performance story, here's a cheat sheet of how to think about and position digital metrics. Read More
October 27, 2016
Advertising on Facebook is so much more than boosting posts. From custom audiences, to lookalike audiences, the targeting opportunities on Facebook are seemingly endless. Listen to our VP of Product, Justin Kistner, nerd out on Facebook ad targeting. Read More
September 01, 2016
When asked to name the biggest trend in digital advertising, publishers overwhelmingly replied with one word: video. See 4 ways publishers create video inventory to meet advertiser demand and capitalize on the video boom. Read More
July 29, 2016
Mixpo's vp of product, Justin Kistner, gives the low down on the top trends to keep in mind when developing a social video advertising strategy. Read More
July 28, 2016
Yesterday Facebook released it’s Q2 2016 earnings report and once again beat Wall Street’s estimate. What can other publishers learn from Facebook’s success? These three basic steps should be on every media companies mind. Read More
July 22, 2016
While social distribution helps publishers grow traffic, and perhaps even exposes their content to new audiences, it has also left publishers vulnerable and eliminated significant money-making opportunities. Read More
July 01, 2016
Today Mixpo is excited to announce our latest report, The State of Digital Advertising for Publishers, revealing new findings on the priorities and challenges facing America's top media companies. Read More
January 29, 2016
OTT and time-shifted TV are changing the way we consume media, but with the right approach advertisers and publishers can increase live TV viewership. Read More
December 15, 2015
Mixpo is excited to announce former AOL and MSN executive Kyoo Kim as Chief Revenue Officer. Kyoo brings more than 20 years of sales and general management experience in the media and digital space. Learn more about Kyoo in our video interview. Read More
May 07, 2015
Mixpo Vice President of Marketing discusses the company’s recent “The State of Video Advertising” report in a May 6 interview with Digital Politics Radio. Read More
April 30, 2014
Vacation season has arrived and travelers are online, on every device. According to a 2012 Google/Ipsos MediaCT study, 83% of leisure travelers plan trips online. Read More
April 15, 2014
While consumers in general are spending more time online and with mobile devices, auto shoppers on average are more likely to own smartphones, stream video, and to watch digital video commercials than non-auto shoppers. Read More
March 18, 2014
Consumers are upgrading and redecorating in 2014 and are turning to online video for research and inspiration. See how to engage shoppers with interactive video ads. Read More
January 21, 2014
More than 219.4 million Americans tuned in to the 2012 Olympics, making it the most-watched event ever in US TV history. This year, engage sports fans on every device with interactive online video. Read More
December 16, 2013
Augment the online conversation before and after the Super Bowl by turning a :30 spot into interactive online video ads. Check out the following ways interactive video ads can increase reach, views, & buzz around the big event. Read More
December 05, 2013
Were you online shopping at work on Monday? If so you were not alone as this year’s Cyber Monday set new records with researchers proclaiming it to be the biggest e-commerce spending day in US history. Read More
November 05, 2013
Interestingly, 32% of agencies believe that they’re already extending video ad campaigns to Facebook, according to recent Mixpo Report. Why is this interesting? It’s not yet possible to purchase video ad inventory on Facebook. Read More
October 21, 2013
69% of agency executives think advertising via social networks is somewhat to extremely important to their marketing mix. Find out which social networks are the most important and how they are leveraging video in this infographic. Read More
July 29, 2013
Learn about recent developments in video at Facebook, Twitter, Instagram and Tumblr and what that means for brand advertisers wanting to use video on social media. Read More
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