Social / October 27, 2016 / By Erin Martin

Facebook Ad Targeting: What You Need To Know

Advertising on Facebook is so much more than boosting posts. From custom audiences, to lookalike audiences, the targeting opportunities on Facebook are seemingly endless. This week our vp of product, Justin Kistner, got his nerd on with Tyler Anderson on Casual Friday’s Social Media Social Hour, and broke down what marketers and publishers need to know to do it right.

Everyone thinks interest based targeting is the secret sauce. It’s about setting your Facebook campaign up in a way that lets the algorithm drive your targeting.
- Justin Kistner, vp of product, Mixpo

Learn more about targeting on Facebook, including how to set up the algorithm to drive performance, by listening to Casual Friday’s Social Media Social Hour.