Company News and Culture / March 18, 2014 / By Erin Martin

Spring Home Improvement: Engage Shoppers with Interactive Online Video

The latest Remodeling Market Index (RMI) numbers are out from the National Association of Home Builders (NAHB), and the fourth quarter of 2013 is at its highest reading since the first quarter of 2004—suggesting that the growth in home equity and home sales are prompting home owners to undertake upgrades that they put off during tough times. Consumers are upgrading and redecorating in 2014 and turning to online video for research and inspiration:

• 35% of consumers plan to upgrade or redecorate their homes this spring (Burst Media 2014)
• 50% say video is important to the home improvement shopping process (Internet Retailer 2012)
• One in four people turn to the internet for home improvement inspiration (Millward Brown Digital and Frank Magid Associates 2014)
• 52% of consumers are more confident in their online purchase decision after watching product videos (Millward Brown Digital and Frank Magid Associates 2014)
• 1/4 of home improvement videos watched during the shopping process are ads (Millward Brown Digital and Frank Magid Associates 2014)

While extending your TV spot online is a great start to reaching home improvement shoppers, why not deliver an even deeper brand experience by making those online videos interactive, and therefore more engaging. Here are our favorite ways to engage shoppers with interactive online video:

Generate Social Buzz
Increase social sharing and earned viewership by allowing viewers to share video ads to social sites or increase video views to your YouTube channel.

mStream PowerShare

mStream YouTube Builder

mStream App: Pin It Button

Drive In-Store Traffic
Drive viewers to visit stores and increase sales with Map + Directions and Print Coupon features.

mStream App: Map + Directions & Print Coupon

Incorporate Long Form Video
Extend the viewing experience beyond a :30 spot to get how-to videos and product demos seen. Use Video Gallery to allow viewers to opt-in to view more content.