October 10, 2016
Mixpo surveyed advertisers and agencies to find out what they think about outstream video advertising. We found that outstream is growing in popularity due to it's premium nature and enhanced user experience. Read More
September 29, 2016
Earlier this week the IAB released a complete overhaul of the IAB Standard Ad Unit Portfolio for public comment in an attempt to tackle the issues surrounding cross-screen advertising and intrusive ad formats. Here's what publishers need to know. Read More
January 29, 2016
OTT and time-shifted TV are changing the way we consume media, but with the right approach advertisers and publishers can increase live TV viewership. Read More
April 30, 2014
Vacation season has arrived and travelers are online, on every device. According to a 2012 Google/Ipsos MediaCT study, 83% of leisure travelers plan trips online. Read More
April 15, 2014
While consumers in general are spending more time online and with mobile devices, auto shoppers on average are more likely to own smartphones, stream video, and to watch digital video commercials than non-auto shoppers. Read More
April 09, 2014
Mobile is the fastest growing device for video, says a recent study published by online video ad company, Freewheel. In Q4 of 2013, video views on mobile devices were up 178% from the previous year. Video views were also up 136% on tablet devices. Read More
July 15, 2013
New SocialBlaster and PowerShare enable advertisers to extend branded video campaigns across social channels and do it automatically across desktop and mobile devices. Read More
April 11, 2013
Today Mixpo and FreeWheel, in collaboration with Discovery Communications, are pleased to announce the first campaign to deliver VPAID 2.0-enabled video ads in a premium desktop and mobile environment. Read More
February 25, 2013
Mixpo is proud to be recognized as a winner in the first-ever IAB Digital Video Rising Star competition for the Filmstrip and Ad Control Bar formats. The ad formats were selected from over dozens of entries as one of the best in-stream, interactive d Read More
October 01, 2012
Recently AdExchanger spoke with Charlie Echeverry, EVP, Digital Sales for Univision, about the network’s plan to take its work of bringing local TV advertisers to the PC-based and mobile web, to its national advertisers, through a program called Base Read More
August 07, 2012
In July we focused on making smartphone and tablet ads easier, improving in-ad surveys, and making it easier to find your way around Mixpo’s online platform. Read More
June 25, 2012
Since the days of Kennedy/Nixon and the first “televised” election, political campaigns have relied on the impact and power of video advertising to influence voters and win elections. Read More
April 26, 2012
The Mixpo platform makes it easier to bring to life best-in-class, multi-screen video ad campaigns. Each month we wrap the customer-driven updates we have been working on into a new release. This month we focused on enhancing mobile ad experiences. Read More
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