Company News and Culture / August 07, 2012 / By Erin Martin

Mixpo Heats up the Summer with New Platform Updates

We are constantly working with Media Companies, Advertisers, and Agencies to add additional value to the Mixpo platform and make it easier to create best-in-class multi-screen video ad campaigns. Each month we wrap the customer-driven updates we have been working on into a new release. In July we focused on making smartphone and tablet ads easier to create, improving in-ad surveys, and making it easier to find your way around Mixpo’s online platform.

We are excited to let you in on the new features we rolled out. Log into your Mixpo campaign and try them out!

Mobile Maps & Directions with a Click of a Button

Advertisers use maps and directions within their online ads to drive in-store traffic. This requires time consuming custom code to be written each time an ad for smartphones and tablets is built. With the July Release, Mixpo customers can add personalized maps and directions to their mobile ads right from Mixpo’s platform, no custom code needed. Localized maps and directions have been added to Mixpo’s list of HTML5 ready video ad features that includes Twitter feeds, lead capture forms, and social sharing.

Target's Back To School campaign on the iPad

In-Ad Surveys Just Got Better

Mixpo’s custom surveys empower advertisers to gather customer feedback, poll likely voters, and perform brand uplift studies right from their video ads. This month, we added more options on how to layout the text and questions within your surveys, added color and theme options, and added custom survey reporting to Mixpo’s analytics toolset.

In Ad Surveying

New Start Page

Finding your way to the right Mixpo tool just got a little easier. We have cleaned up the Mixpo start page where you can jump into their dashboard for an overview of your campaign metrics, start building ads from scratch or with a Mixpo video ad template, and manage campaigns and accounts with ease.

Updated Mixpo Studio Start Screen

And Also…
We rolled out updates that included:

New template filters that give quick access to Mixpo’s video ad template library.
Updated Twitter logo used across Mixpo’s social media feature set.
Default view so users can choose what they see when the login.