Company News and Culture / July 15, 2013 / By Erin Martin
Mixpo Launches Industry First Social Syndication Tools for Advertisers
Today we’re excited to introduce a breakthrough suite of new social sharing and syndication tools that for the first time in the industry enable agencies and publishers to extend their video ad campaigns across all major social sites and all screens, desktop and mobile, in a matter of minutes. Advertisers can blast their ads across the newsfeeds of their Facebook fans and Twitter followers as well as their communities on LinkedIn, Google+, and Tumblr. SocialBlaster enables brands to unearth the value of their earned social media, extending campaign reach and frequency – and still get the campaign reporting they need – in minutes.
Sign Up to View a Demo:
While brands have been able to post flat video to their Facebook fan pages and place links to them in Tweets, this is the first time brands will be able to disseminate branded video that is interactive, not just flat. Further, the single tag generated by the SocialBlaster broadcasts the video ad across social properties on all screens – desktop, tablet, and phone. Advertisers receive all the performance reporting they would expect from any video campaign.
PowerShare, the other tool in the new suite, is a video ad overlay that brings the ability to share the ad across all major social sites – as well as to share via email or to embed the video in webpage – closer to the consumer than ever. Consumers can post, tweet, email, and embed from right inside the video ad canvas. PowerShare is also breakthrough in that not only can it be customized in less than 5 minutes, but also the overlay is immediately able to work in both desktop and mobile environments (Flash and HTML5). Mixpo refers to such overlays as “Universal Widgets”.
According to our industry report published this month covering assessments of ten aspects of multiscreen video advertising, including applicability to social, informed by a survey of over 300 agencies and publishers along with 24 interviews including one with Twitter as printed in the report, 80% of agencies and 86% of media companies believe that branded video is core to social strategy.
“We’re excited to offer agencies and media networks a compelling way to drive reach and frequency for their video ad campaigns across social,” said Anupam Gupta, Mixpo CEO. “SocialBlaster will enable cross-screen social syndication of branded video with unprecedented speed and ease—and the campaign reporting advertisers need.”
“By now, everyone knows that the social media newsfeeds are where interaction takes place. For brands with significant following, to be able to create rich experiences for their fans in the feed, especially with video, is a game-changer,” said Jon Groebner, Director of Social Media, Razorfish.
Read the full press release here.