October 18, 2016
We've heard repeatedly from our clients that the biggest digital trend is still video, yet there is not enough pre-roll inventory. Mixpo’s digital video ad infographic elaborates on the new premium placement opportunities for publishers. Read More
September 01, 2016
When asked to name the biggest trend in digital advertising, publishers overwhelmingly replied with one word: video. See 4 ways publishers create video inventory to meet advertiser demand and capitalize on the video boom. Read More
August 22, 2016
Research shows mobile still poses a problem for publishers. Connected Campaigns could be the solution. Read More
August 04, 2016
2016 is expected to be the longest and most connected holiday season ever. Make sure you know the top digital trends this holiday season. Read More
July 29, 2016
Mixpo's vp of product, Justin Kistner, gives the low down on the top trends to keep in mind when developing a social video advertising strategy. Read More
July 01, 2016
Today Mixpo is excited to announce our latest report, The State of Digital Advertising for Publishers, revealing new findings on the priorities and challenges facing America's top media companies. Read More
May 07, 2015
Mixpo Vice President of Marketing discusses the company’s recent “The State of Video Advertising” report in a May 6 interview with Digital Politics Radio. Read More
April 30, 2014
Vacation season has arrived and travelers are online, on every device. According to a 2012 Google/Ipsos MediaCT study, 83% of leisure travelers plan trips online. Read More
April 15, 2014
While consumers in general are spending more time online and with mobile devices, auto shoppers on average are more likely to own smartphones, stream video, and to watch digital video commercials than non-auto shoppers. Read More
April 09, 2014
Mobile is the fastest growing device for video, says a recent study published by online video ad company, Freewheel. In Q4 of 2013, video views on mobile devices were up 178% from the previous year. Video views were also up 136% on tablet devices. Read More
March 18, 2014
Consumers are upgrading and redecorating in 2014 and are turning to online video for research and inspiration. See how to engage shoppers with interactive video ads. Read More
December 16, 2013
Augment the online conversation before and after the Super Bowl by turning a :30 spot into interactive online video ads. Check out the following ways interactive video ads can increase reach, views, & buzz around the big event. Read More
December 05, 2013
Were you online shopping at work on Monday? If so you were not alone as this year’s Cyber Monday set new records with researchers proclaiming it to be the biggest e-commerce spending day in US history. Read More
April 08, 2013
Mixpo surveyed local stations from the top 10 DMA's across the country to better understand how the TV industry uses online advertising to drive tune-in. Read More
April 04, 2013
Mixpo survey gains insights into how local TV stations across the country are using online advertising to drive tune-in. Online video advertising is a major component of their online tune-in campaigns. Read More
March 06, 2013
The combination of digital advertising and television commercials is particularly potent according to a recent report by the IAB and Nielsen research. Read More
March 04, 2013
According to a recent IAB Online Video Study conducted by the Nielsen Company, online video ads are higher impact than TV ads on all effectiveness metrics, including general recall, brand recall, message recall and ad likeability. Read More
November 12, 2012
Agency and marketer decision-makers report significantly higher levels of satisfaction with Premium Content Publishers. Check out the insights from OPAs new study. Read More
June 25, 2012
Since the days of Kennedy/Nixon and the first “televised” election, political campaigns have relied on the impact and power of video advertising to influence voters and win elections. Read More
February 29, 2012
If you watched the Academy Awards and own an tablet, you might have been among the 40% of Americans who used their tablet while watching TV. This was in part driven by the availability of social TV apps, as well as apps created by show producers... Read More
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