Company News and Culture / April 04, 2013 / By Erin Martin

TUNED IN: 2013 Tune-In Advertising Report

Mixpo surveyed local TV stations across the country to better understand how the TV industry uses online advertising to drive tune-in. The report highlights key insights and represents real-world feedback from stations large and small on how and when they employ online advertising. Online video advertising is a major component of their online tune-in campaigns. For starters:

According to Travis Brower, Manager of Promotion & Production at PHL17, “Including online video advertising in a station’s promotional mix is no longer an option, it’s a requirement.”

In addition to key findings and insights, you will also learn:
- How online advertising plans vary across markets (p. 3)
- How stations allocate their tune-in budgets (p. 4)
- How TV stations allocate online advertising dollars (p. 5)
- How local stations view online advertising (p. 6)
- Best practices for bringing on-air promotions online (p. 7-8)