December 05, 2016
Mixpo launches two new vertical outstream ad formats, Vertical Video Takeover and Vertical Video Reveal, that allow publishers to easily create new mobile video ad placementsbuilt for the behavior of today's mobile user. Read More
December 05, 2016
The shift to mobile has eradicated vertical video syndrome. The once considered amateur video format is now the norm, and advertisers and publishers are getting on board. Read More
October 18, 2016
We've heard repeatedly from our clients that the biggest digital trend is still video, yet there is not enough pre-roll inventory. Mixpo’s digital video ad infographic elaborates on the new premium placement opportunities for publishers. Read More
October 14, 2016
This month Mixpo launched a new suite of outstream video ads in the platform. Video Pushdown and In-Content Video Reveal are the first two of four new outstream formats to be released by year-end. Read More
October 13, 2016
Pre-roll has never been the ideal video ad format due to the sub-par user experience, especially on mobile, and limited reach. Outstream solves for this by opening up premium video inventory & providing a thumb-friendly, mobile-first ad format. Read More
October 10, 2016
Mixpo is releasing the first in their series of outstream units, the In-Content Video Reveal, a mobile-first iteration of in-banner video. Read More
September 29, 2016
Earlier this week the IAB released a complete overhaul of the IAB Standard Ad Unit Portfolio for public comment in an attempt to tackle the issues surrounding cross-screen advertising and intrusive ad formats. Here's what publishers need to know. Read More
September 01, 2016
When asked to name the biggest trend in digital advertising, publishers overwhelmingly replied with one word: video. See 4 ways publishers create video inventory to meet advertiser demand and capitalize on the video boom. Read More
July 29, 2016
Mixpo's vp of product, Justin Kistner, gives the low down on the top trends to keep in mind when developing a social video advertising strategy. Read More
July 28, 2016
Yesterday Facebook released it’s Q2 2016 earnings report and once again beat Wall Street’s estimate. What can other publishers learn from Facebook’s success? These three basic steps should be on every media companies mind. Read More
June 25, 2014
For the second year in a row, Mixpo surveyed over 200 local broadcasters and syndicators in sixty plus DMAs to better understand how the TV industry uses online advertising to drive tune-in. Read More
April 30, 2014
Vacation season has arrived and travelers are online, on every device. According to a 2012 Google/Ipsos MediaCT study, 83% of leisure travelers plan trips online. Read More
April 09, 2014
Mobile is the fastest growing device for video, says a recent study published by online video ad company, Freewheel. In Q4 of 2013, video views on mobile devices were up 178% from the previous year. Video views were also up 136% on tablet devices. Read More
January 09, 2014
If 2013 was (finally) the year of mobile advertising, 2014 will be the death of it. Not because the importance of mobile will diminish. Rather, it will become so vital to marketers that the idea of planning mobile in a silo will quickly seem dated. Read More
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