September 29, 2016
Earlier this week the IAB released a complete overhaul of the IAB Standard Ad Unit Portfolio for public comment in an attempt to tackle the issues surrounding cross-screen advertising and intrusive ad formats. Here's what publishers need to know. Read More
February 03, 2015
Attend #LOAC2015? We know the amount of information during a conference can be overwhelming, so we recapped the top 5 things that local publishers can do today to capitalize on the key takeaways from the conference here. Read More
July 22, 2014
Mixpo ran a campaign for a leading digital cable and television network to evaluate how interactive pre-roll units compared to flat pre-roll across a number of KPI’s including user action rate, click-through rate and completion rate. Read More
April 30, 2014
Vacation season has arrived and travelers are online, on every device. According to a 2012 Google/Ipsos MediaCT study, 83% of leisure travelers plan trips online. Read More
April 15, 2014
While consumers in general are spending more time online and with mobile devices, auto shoppers on average are more likely to own smartphones, stream video, and to watch digital video commercials than non-auto shoppers. Read More
March 18, 2014
Consumers are upgrading and redecorating in 2014 and are turning to online video for research and inspiration. See how to engage shoppers with interactive video ads. Read More
December 16, 2013
Augment the online conversation before and after the Super Bowl by turning a :30 spot into interactive online video ads. Check out the following ways interactive video ads can increase reach, views, & buzz around the big event. Read More
December 13, 2013
We are thrilled to hear that the Shark Week, presented by Volkswagen campaign we worked on with Discovery Communications is a finalist for the Digiday Video Awards in the Best In-Stream Video Ad category. Read More
September 17, 2013
The “Bing it On” Campaign is a finalist for MediaPost’s OMMA Video Award. Check out how Bing used interactive video advertising (and a little help from Mixpo) to hit an all-time high in the U.S. search market share. Read More
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