December 05, 2016

Goodbye VVS (Vertical Video Syndrome)

The shift to mobile has eradicated vertical video syndrome. The once considered amateur video format is now the norm, and advertisers and publishers are getting on board. Read More

December 05, 2016

Mixpo Release New Vertical Video Ad Formats

Mixpo launches two new vertical outstream ad formats, Vertical Video Takeover and Vertical Video Reveal, that allow publishers to easily create new mobile video ad placementsbuilt for the behavior of today's mobile user. Read More

November 22, 2016

Gold PR, Smarty Social Media, and Mixpo Win Digital PR Award for Best Social Networking Campaign

We're excited and honored to announce that Gold PR, in partnership with Mixpo, are award winners of this year's Digital PR Awards for the Best Social Networking Campaign. Read More

November 04, 2016

The Future is Mobile: What Publishers Can Do To Adapt

This week the IAB released a new Internet Advertising Revenue Report, reinforcing some of the top opportunities facing premium publishers such as mobile video advertising. See how publishers are taking advantage of the mobile-video boom. Read More

October 14, 2016

Product Update: New Outstream Video Ad Formats

This month Mixpo launched a new suite of outstream video ads in the platform. Video Pushdown and In-Content Video Reveal are the first two of four new outstream formats to be released by year-end. Read More

October 10, 2016

[Infographic] Outstream Goes Mainstream

Mixpo surveyed advertisers and agencies to find out what they think about outstream video advertising. We found that outstream is growing in popularity due to it's premium nature and enhanced user experience. Read More

September 01, 2016

Video is King: Why Video Advertising is in Demand and How to Expand Inventory

When asked to name the biggest trend in digital advertising, publishers overwhelmingly replied with one word: video. See 4 ways publishers create video inventory to meet advertiser demand and capitalize on the video boom. Read More

August 22, 2016

Connected Campaigns: An Emerging Mobile Solution for Publishers

Research shows mobile still poses a problem for publishers. Connected Campaigns could be the solution. Read More

August 04, 2016

Digital Advertising for the Holiday Season

2016 is expected to be the longest and most connected holiday season ever. Make sure you know the top digital trends this holiday season. Read More

July 29, 2016

What Works in Video Advertising

Mixpo's vp of product, Justin Kistner, gives the low down on the top trends to keep in mind when developing a social video advertising strategy. Read More

July 28, 2016

3 Things Publishers Can Takeaway from Facebook’s Q2 Earnings Report

Yesterday Facebook released it’s Q2 2016 earnings report and once again beat Wall Street’s estimate. What can other publishers learn from Facebook’s success? These three basic steps should be on every media companies mind. Read More

July 01, 2016

New Report: The State of Digital Advertising for Publishers

Today Mixpo is excited to announce our latest report, The State of Digital Advertising for Publishers, revealing new findings on the priorities and challenges facing America's top media companies. Read More

December 15, 2015

Meet Kyoo: Mixpo's Chief Revenue Officer

Mixpo is excited to announce former AOL and MSN executive Kyoo Kim as Chief Revenue Officer. Kyoo brings more than 20 years of sales and general management experience in the media and digital space. Learn more about Kyoo in our video interview. Read More

February 03, 2015

5 Action Items from #LOAC2015

Attend #LOAC2015? We know the amount of information during a conference can be overwhelming, so we recapped the top 5 things that local publishers can do today to capitalize on the key takeaways from the conference here. Read More

April 30, 2014

More Travelers Use Online & Mobile Video for Travel Information

Vacation season has arrived and travelers are online, on every device. According to a 2012 Google/Ipsos MediaCT study, 83% of leisure travelers plan trips online. Read More

December 05, 2013

Cyber Monday Sets New Records with $2 Billion in Online Sales

Were you online shopping at work on Monday? If so you were not alone as this year’s Cyber Monday set new records with researchers proclaiming it to be the biggest e-commerce spending day in US history. Read More

April 11, 2013

Discovery Communications Partners with FreeWheel and Mixpo to Drive Video Ad Innovation on Mobile

Today Mixpo and FreeWheel, in collaboration with Discovery Communications, are pleased to announce the first campaign to deliver VPAID 2.0-enabled video ads in a premium desktop and mobile environment. Read More

October 01, 2012

Even For Traditionalists, TV Media Sales Is No Longer A Linear Process

Recently AdExchanger spoke with Charlie Echeverry, EVP, Digital Sales for Univision, about the network’s plan to take its work of bringing local TV advertisers to the PC-based and mobile web, to its national advertisers, through a program called Base Read More

April 26, 2012

Mixpo Celebrates Spring with New Platform Updates

The Mixpo platform makes it easier to bring to life best-in-class, multi-screen video ad campaigns. Each month we wrap the customer-driven updates we have been working on into a new release. This month we focused on enhancing mobile ad experiences. Read More