November 17, 2016
There is a lot more to positioning digital campaign performance than impressions and clickthrough rates. To help publishers translate an accurate, rich performance story, here's a cheat sheet of how to think about and position digital metrics. Read More
March 06, 2013
The combination of digital advertising and television commercials is particularly potent according to a recent report by the IAB and Nielsen research. Read More
March 04, 2013
According to a recent IAB Online Video Study conducted by the Nielsen Company, online video ads are higher impact than TV ads on all effectiveness metrics, including general recall, brand recall, message recall and ad likeability. Read More
November 12, 2012
Mixpo, together with the Seattle Cancer Care Alliance (SCCA) and MaxPoint Interactive, are pleased to announce results from our recently launched video ad campaign including increase in awareness, favorability, and intent to recommend SCCA. Read More
April 04, 2012
During the February 2012 Sweeps period, Mixpo delivered over 26 million impressions for stations, networks, cable programmers, and syndicators using online video ads to drive viewership, totaling over 109,000 minutes of video watched. Read More
March 15, 2012
A new Mixpo team member recently remarked, "We are an interactive video technology company, we should be video blogging!" (headsmack... of course!) So here you go, the first in a series of Mixpo Minutes. Read More
March 14, 2012
GRP (Gross Rating Point) has been the standard metric used by TV advertisers to measure the effectiveness of their TV campaigns for decades. As brands move more and more of their advertising budget to online video, many in the industry have been... Read More
March 08, 2012
Each month we wrap the customer driven updates we’ve been working on into a new release. This month we focused on sharing real-time campaign results, improving our social widgets, and speeding up account management. Read More
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