Company News and Culture / March 08, 2012 / By Erin Martin

Mixpo Releases Six Key Platform Updates

We’re constantly working with our customers and partners to improve the Mixpo platform and better enable them to bring to life best-in-class video ad campaigns. Each month we wrap the customer driven updates we’ve been working on into a new release. This month we focused on sharing real-time campaign results, improving our social widgets, and speeding up account management.

We’re excited to let you in on the new features we rolled out yesterday. Log into your Mixpo campaign today and try them out!

Read Only Accounts

Within any campaign, a variety of people need to monitor the day to day performance, whether they are account directors, media planners, or most importantly the advertisers themselves. While you may want to share the powerful monitoring and analytics tools within the Mixpo platform, you may not want to open up the campaign editing tools to everyone engaged in the campaign. Mixpo’s new read only accounts enable you to grant access to the Mixpo platform where only the Dashboard and Reports tabs are available. Users with read only access can see how impressions, views, and clicks are trending, how viewers are engaging with the ads, and where their ads are being viewed. All in real-time and on-demand.

Rotate Companion Ads

Mixpo enables you to run display and rich-media companion ads alongside your in-stream video ad content. The Mixpo platform also empowers you to rotate multiple videos ads through a single placement to see which has the most positive result with each consumer segment you have defined and auto-optimize based on those results. Mixpo’s new rotating companion ads bring those two features together. Now you can assign a companion ad for each in-stream ad in rotation and the Mixpo platform automatically places the companion ad next to the in-stream ad throughout the life of the campaign.

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