July 26, 2017

The updated Mixpo Platform is coming your way!

We've made significant updates to the look, navigation and workflow of the Mixpo Platform. Check out what's new! Read More

January 26, 2017

TV, Technology, and Talent

For television companies selling into a changing world: Follow the money. Follow the audience. And don’t forget who brought you to the dance! Read More

December 05, 2016

Mixpo Release New Vertical Video Ad Formats

Mixpo launches two new vertical outstream ad formats, Vertical Video Takeover and Vertical Video Reveal, that allow publishers to easily create new mobile video ad placementsbuilt for the behavior of today's mobile user. Read More

December 05, 2016

Mixpo Release New Vertical Video Ad Formats

Mixpo launches two new vertical outstream ad formats, Vertical Video Takeover and Vertical Video Reveal, that allow publishers to easily create new mobile video ad placementsbuilt for the behavior of today's mobile user. Read More

November 22, 2016

Gold PR, Smarty Social Media, and Mixpo Win Digital PR Award for Best Social Networking Campaign

We're excited and honored to announce that Gold PR, in partnership with Mixpo, are award winners of this year's Digital PR Awards for the Best Social Networking Campaign. Read More

November 17, 2016

Cheat Sheet: Positioning Digital Metrics

There is a lot more to positioning digital campaign performance than impressions and clickthrough rates. To help publishers translate an accurate, rich performance story, here's a cheat sheet of how to think about and position digital metrics. Read More

October 10, 2016

Mixpo Releases In-Content Video Reveal

Mixpo is releasing the first in their series of outstream units, the In-Content Video Reveal, a mobile-first iteration of in-banner video. Read More

September 29, 2016

5 Takeaways from IAB's New Ad Portfolio

Earlier this week the IAB released a complete overhaul of the IAB Standard Ad Unit Portfolio for public comment in an attempt to tackle the issues surrounding cross-screen advertising and intrusive ad formats. Here's what publishers need to know. Read More

September 29, 2016

Facebook's Metric Mishap

Facebook mistakenly inflated their video advertising metric. Advertisers are moving on, but publishers want accountability. Read More

September 26, 2016

The Politics of Digital Advertising and Make Goods

This season, political content will place a demand on TV inventory, opening a digital opportunity for advertisers. Read More

September 23, 2016

The New Opportunity for Local Broadcasters

For local broadcasters, a new crop of video ad formats and channels provide an opportunity to capitalize on the value of video. Read More

November 06, 2015

The Connected Campaign: The Next Generation of Digital Advertising

Mixpo's latest paper provides an in-depth analysis of how real-time data flow is super charging ad campaign performance and transforming how campaigns are produced. Read More

October 30, 2013

Digital Advertising and Publishing in 2013: What’s Up and What’s Next?

At this year’s Seattle Interactive Conference, our own CEO Jeff Lanctot and Time's director of digital innovation, Callie Schweitzer, take a deep dive into the worlds of digital media and publishing today. Read More