August 27, 2013
As more people check their phone first thing in the morning, local TV stations can get a bite of the action by monetizing their existing mobile apps and using them to drive traditional TV viewership as well. Read More
April 04, 2013
Mixpo survey gains insights into how local TV stations across the country are using online advertising to drive tune-in. Online video advertising is a major component of their online tune-in campaigns. Read More
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