November 17, 2016 / By Erin Martin
There is a lot more to positioning digital campaign performance than impressions and clickthrough rates. To help publishers translate an accurate, rich performance story, here's a cheat sheet of how to think about and position digital metrics. Read More
August 22, 2016 / By Erin Martin
Research shows mobile still poses a problem for publishers. Connected Campaigns could be the solution. Read More
July 28, 2016 / By Erin Martin
Yesterday Facebook released it’s Q2 2016 earnings report and once again beat Wall Street’s estimate. What can other publishers learn from Facebook’s success? These three basic steps should be on every media companies mind. Read More
July 22, 2016 / By Erin Martin
While social distribution helps publishers grow traffic, and perhaps even exposes their content to new audiences, it has also left publishers vulnerable and eliminated significant money-making opportunities. Read More
December 02, 2015 / By Erin Martin
The future of digital advertising belongs to the identity layer and a truly connected campaign. Read More
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