Connected Campaign / December 02, 2015 / By Erin Martin

The Evolution of Campaign Technology

Campaign technology has evolved from the attribution era of click tags and has even surpassed the benefits of anonymous cookies. The future of digital advertising belongs to the identity layer that can connect campaigns across devices and offer improved insight to advertisers, making true customer journey management possible.

Check out the infographic below to see how the evolution of campaign technology has grown with the customer’s digital journey, and be sure you’re advertising choices are based off of the most thorough data.

Click here to view the graphic in the context of the Connected Campaign Paper.

In Mixpo’s latest paper, The Connected Campaign: The Next Generation of Digital Advertising, readers get an in-depth analysis of how real-time data flow is super charging ad campaign performance and transforming how campaigns are produced. For more information on how to take advantage of the next generation of digital advertising, watch a recording of the Connected Campaign Webinar hosted by the paper’s author, Justin Kistner.