September 29, 2016

Facebook's Metric Mishap

Facebook mistakenly inflated their video advertising metric. Advertisers are moving on, but publishers want accountability. Read More

July 01, 2016

New Report: The State of Digital Advertising for Publishers

Today Mixpo is excited to announce our latest report, The State of Digital Advertising for Publishers, revealing new findings on the priorities and challenges facing America's top media companies. Read More

November 15, 2013

Demystified: Measuring Video Ad Quality

Based on survey responses from over 150 agency respondents, this report evaluates how media buyers use measurement of fraudulent impressions and viewability to optimize ROI on video ad media buys. Read More

October 31, 2013

Adage Data - Brian Cohee from Mixpo Presents on Video Ad Quality

In his presentation at the 2013 Adage Data Conference, Brian Cohee, SVP of Data Sciences at Mixpo explores "Who's Really Watching Your Video Ad? How to Eliminate Wasted Impressions." Read More

October 31, 2013

Infographic: Who's Really Watching Your Video Ad?

Video ad fraud is increasingly problematic. In fact, agency media buyers believe that 22% of impressions in video buys are fraudulent. This infographic speaks to the problem and provides tips for media buyers to combat wasted impressions. Read More