Company News and Culture / October 31, 2013 / By Erin Martin

Adage Data - Brian Cohee from Mixpo Presents on Video Ad Quality

In his presentation at the 2013 Adage Data Conference, Brian Cohee, SVP of Data Sciences at Mixpo explores “Who’s Really Watching Your Video Ad? How to Eliminate Wasted Impressions.” Learn how we’re using big data to substantiate viewability (was your video ad watched?) identify video ad fraud (was it “watched” by a person or a bot?) and determine video ad quality in real-time.

Highlights from Who’s Really Watching Your Video Ad?:

00:15 Digital Video was the fastest growing segment in all of advertising each of the last five years and saw 218% growth of that time period.
00:42 About Mixpo
03:00 “Half the money I spend on advertising is wasted; the trouble is I don’t know which half” – John Wanamaker. What if you could use big data to determine which half of your ad buy is wasted?
03:25 Fraudulent (fake) traffic remains a major issue in Internet advertising: “Video” is the latest area of focus…
05:32 We use Big Data to assess inventory quality. Here’s how Mixpo does it.
06:30 The methodology of our Campaign Health Report.
07:04 Example campaign.
09:14 The Takeaways: Do extend your TV campaign to the Internet – it is very complementary and you can learn a lot. Don’t be frightened about Internet fraud, but be smart: validate and optimize your media buy. Mixpo can help.