March 15, 2012 / By Mixpo Team
A new Mixpo team member recently remarked, "We are an interactive video technology company, we should be video blogging!" (headsmack... of course!) So here you go, the first in a series of Mixpo Minutes. Read More
February 29, 2012 / By Mixpo Team
If you watched the Academy Awards and own an tablet, you might have been among the 40% of Americans who used their tablet while watching TV. This was in part driven by the availability of social TV apps, as well as apps created by show producers... Read More
February 02, 2012 / By Mixpo Team
If you are at the 2012 NADA conference starting Feb 3 in Las Vegas be sure to say hello to the folks from Cobalt! They provide marketing solutions to a majority of US automotive dealers and manufacturers helping them to achieve... Read More
December 15, 2011 / By Mixpo Team
Forward-leaning broadcasters and programmers – and, more specifically, the marketing leaders who own promotion – have already incorporated online video advertising (and have embraced the associated interactivity and localization capabilities) into th Read More
November 21, 2011 / By Mixpo Team
According to eMarketer, video ads are 60% more effective at building awareness than banner ads; consumers who watch video ads are far more likely to remember shows, channels, and times. Also, video ads are a “gimme” in terms of workflow... Read More
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