Simpler Ad Production ~ Smarter Ad Campaigns
User-Friendly Creative Studio
Mixpo puts the power of ad creation at your fingertips. We provide the tools and templates for designers and non-designers alike to easily produce video and rich media ads that run seamlessly across any screen, all without writing code.
Interactive Capabilities
Want to increase viewer engagement? Mixpo has dozens of coded, tested, and ready-to-use features waiting for you. Everything from photo and video carousels, to dealer locators, countdown clocks, social feeds and more.
Drag & Drop Workspace
Limited time and design resources? Our drag and drop, timeline based interface empowers ad producers of any skill level to produce great ads. Build from templates, start from scratch, or have our experts do it!
Dynamic Versioning
Need to run campaigns with multiple versions? Mixpo ads can dynamically change based on device, location, time, frequency, weather, and other variables to convey the right message to the right audience.
Video-First
Mixpo has been a video ad tech company from the beginning. We've even helped the IAB develop the standards that are used today! Our studio will instantly and automatically transcode video files into multiple formats at different levels of compression to ensure performance on any device on any bandwidth.
Multi-Format Support
Mixpo is a one-stop shop for immersive ad experiences. We support every format, and a variety of delivery standards including generic tags, MRAID, VPAID2, VAST, and Javascript/HTML5 to ensure that your ads work in today’s complex ecosystem of mobile devices and Flash-blocking browsers.
Landing Pages
The creative studio allows advertisers to design and build responsive landing without having to write code. These pages are ideal as destinations for social campaigns, and support pixel implementation to collect data, and drive performance through retargeting, lookalikes, and conversions.
Built to Scale
Mixpo ads are built to work on every device, browser, and inventory type, and the Studio features formats & templates for every need - from outstream and in-stream, to rich media, native, and social.
Campaign Management
The Mixpo platform is more than a creative tool. Our campaign management interface allows users to quickly determine the status of campaigns, create placements, and review delivery, pacing, and performance details - all within a single, centralized workflow.
Ad Serving
Mixpo serves over a billion impressions per month through our platform's ad server. You can rest assured that Mixpo will deliver fast-loading creative across all of your inventory.
Live Updates
Update your ads in real-time, and without the need to retraffic! You can optimize, make design changes, or upload a new video on the fly - just press publish and your creative will refresh with the next impression.
Mixpo's dynamic ad tags allow you to traffic multiple creatives with a single tag, and set rules for how they will be delivered to your audience.
Geo-Targeting
Geo-profiles allow you to create multiple messages within a single ad tag, and deliver them dynamically based on the location of the viewer.
Dayparting
Dayparting allows you to bundle multiple creatives within one ad tag, and set rules for which creative will be delivered at which time of day.
Creative Sequencing
Sequencing allows you to tell a story with ad creative by defining the order and frequency of different creatives - all from a single tag.
Deep Insights & Analytics
Impressions and clicks are only part of the story. With Mixpo, you can easily view and report on performance metrics and KPIs that tell a comprehensive story.
For Analysts
View detailed performance data across your campaigns, slice and dice data, and generate custom reports when you want to drill down into more detail or deliver a simple, focused report to clients.
For Campaign Managers
Generate professional-quality reports to share data with your advertisers, and schedule ongoing report delivery to stay on top of campaign health and make adjustments mid-campaign.
Deep Insights
Go Beyond the Click
Impressions and clicks are important, but they’re fulfillment metrics, not storytelling metrics. Mixpo empowers you to report on engagement at the component level: from every click, tap, and hover-over, to video starts and each second of a video played, to specific interactions with features, video controls, and more.
Real-Time Reporting Dashboard
A Simple View for Making Sense of Performance
Mixpo’s real-time reporting dashboard provides valuable insights as they occur. Various views allow you to evaluate campaign performance against KPIs and benchmarks, allowing you to quickly take action or dig into the data at a deeper level.
Customized Reports
Detailed Reporting (made digestible…)
Easily export graphs, data, and Excel or PDF reports to communicate performance with your clients. Mixpo report types range from beautiful and concise Campaign Summary Snapshots, to detailed Ad Interactivity Reports. You can also schedule automated email reports to stay on top of your campaigns.
Publishers Face a Big Challenge: A Lack of Consolidated Reporting
Pulling and making sense of reports from multiple vendors is difficult. Metric definitions vary, and reporting discrepancies are inevitable. These challenges reduce confidence, and many sellers prefer to stick with poor CTRs over confusing their advertisers (or themselves) with advanced analytics. Mixpo can help! Our analytics are based on IAB standards, and we’ve been through the MRC accreditation process to ensure that our measurement tools are valid, reliable, and accurate. We also go the extra mile, and train and support your teams on campaign performance.
Video Consumption
Mixpo will show how many viewers initiated a video, and how much video was consumed by time spent, quartile, average percent viewed, minutes watched, and more.
Interaction & Engagement
Click-throughs are an important measure of engagement, but engaging consumers with interactivity within the ad go just as far, if not further, in driving performance. Mixpo measures every touchpoint.
Social Performance
Social advertising on Facebook, Instagram, and Twitter empowers you to evaluate your audience from a first-party view, track conversions, and understand how your web and social campaigns impact one another.
Mixpo Is Helping Creative Catch up with Ad Innovation
Mixpo seeks to automate and accelerate ad production for everyone. Simply upload assets, choose capabilities, and input CTA to produce an ad on the spot without the need for design.
Creative API
Most creative ad tools emulate Photoshop to cater to designers, rather than defining layouts and settings that are already optimized to meet objectives. This is where Mixpo’s Creative API comes in. It allows you to upload an image or video, select a feature and CTA from simple dropdown menus, and publish an ad on the spot. We can customize ad templates to meet your needs and integrate within your OMS or other workflows to make this process easy and fast.
Data API
Mixpo provides a rich array of campaign performance data and real-time insights for all of the ads we power. With our API, this information can be easily ported into other systems, such as CRMs, business intelligence tools, data warehouses, and third-party dashboards to give you a more holistic look at your digital business.