November 15, 2013
Based on survey responses from over 150 agency respondents, this report evaluates how media buyers use measurement of fraudulent impressions and viewability to optimize ROI on video ad media buys. Read More
October 31, 2013
Video ad fraud is increasingly problematic. In fact, agency media buyers believe that 22% of impressions in video buys are fraudulent. This infographic speaks to the problem and provides tips for media buyers to combat wasted impressions. Read More
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