March 06, 2013
TV Ads and Online Ads are Better Together
The combination of digital advertising and television commercials is particularly potent according to a recent report by the IAB and Nielsen research. Read More
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March 04, 2013
Online Video Ads Outperform TV Ads on All Effectiveness Metrics
According to a recent IAB Online Video Study conducted by the Nielsen Company, online video ads are higher impact than TV ads on all effectiveness metrics, including general recall, brand recall, message recall and ad likeability. Read More