Display and Video / July 31, 2013 / By Erin Martin

The Mobile Video Ecosystem is Booming

With booming audience growth, mobile video is accumulating scale. Mobile’s monetization opportunity is huge; especially in video which it turns out it is one of the few types of mobile content (along with games) that drives premium ad rates. eMarketer estimates that mobile video will account for $520 million in ad spending the U.S. along this year, or 12.6% of the digital video ad market.

Ever wanted to see a snapshot of the mobile video ecosystem? An infographic from the recent BI Intelligence report breaks it down.

The good news is that due to the growth in the space, agencies, brands and media companies are more familiar with mobile video ad formats and at creating mobile video campaigns. And, technology partners and ad platforms are making it easier to deploy across the mobile landscape. While there still are complexities, the key is to partner well.