Company News and Culture / August 06, 2014 / By Erin Martin

The Mix – Mixpo Board Member Maggie Finch

Our July guest at The Mix was Mixpo’s newest Board Member, digital media executive and entrepreneur Maggie Finch. Jeff Lanctot’s interview with Maggie covered topics ranging from how she got her start, the Seattle start-up culture, work life balance, to hot companies and categories.

For a little background, Finch began her career in traditional media but by the early 1990s turned her attention to digital media, executing some of the first online marketing campaigns. Finch served in various executive roles for aQuantive for nearly a decade, where she established the firm as one of the world’s leading advertising technology companies. After aQuantive’s acquisition by Microsoft in 2007 for $6 Billion, Finch became general manager of Microsoft’s Publisher Solutions team. Recently, she ran her own start-up, King of the Web, which racked up millions of viewers every month. Most recently, Finch was founder and CEO of recently-sold, Creator Republic, a YouTube network. Aside from her own endeavors, Finch advises several start-ups and remains focused on helping digital companies develop winning products, strategies, brands, and teams.

Highlights from the interview with Maggie:
00:10  Introduction to Maggie
01:02  How did you get your start?
09:12  What is your take on the state of the start-up culture in Seattle?
12:26  What are the characteristics of the best employees at start-ups you have worked with?
15:12  There is a growing conversation about the lack of women leaders (executives, entrepreneurs, board members), what are your impressions of the state of gender equity and diversity in the workplace?
21:34  How do you strike the work life balance while still moving forward with your career?
27:30  What are the companies or categories that you think are the most interesting right now?
32:12  At what point did you make transition from “go-go-go” to “I made it”?
34:42  What makes you excited to join Mixpo’s Board?
36:07  What are some pivotal moments from your career?
39:49  Can you share some pivotal start-up moments?
47:35  How do you choose which Boards and companies to be a part of?