Company News and Culture / October 01, 2014 / By Erin Martin

Mixpo and CBSi Take Bronze at the 2014 IAB MIXX Awards

Mixpo and our partner’s online content network CBSinteractive and advertising agency Slingshot took Bronze at the 2014 IAB Mixx Awards in the IAB Rising Stars Digital Video Ad category! It is such an honor to have the “Passport to Texas” campaign recognized on an international stage.

For Texas Tourism, matching top notch compelling creative with a high performing video ad unit was a winning combination. This campaign beat performance metrics. It had a 94% average viewed (70.5% benchmark), and 48,301 clickthroughs which resulted in a 1.53% click through rate (1.29% standard pre-roll CTR). This campaign had over a million user interactions and 34.69% user interaction rate - four times the 8.91% standard benchmark.

This was outstanding work and collaboration by the teams at Texas Tourism, CBSi, Slingshot and Mixpo.