Company News and Culture / November 20, 2013 / By Erin Martin

Announcing mStream: The New Bar for Video Ads

Today we’re announcing a new brand for our video ad products: mStream.  While the brand is new, mStream comprises the video ad products you have already been using.  What is different is that you can now design video executions from Mixpo to be responsive, meaning that the ads detect which device they’re being viewed on and, in real time, deliver creative executions optimized for the associated screen size.  They also automatically render in Flash or HTML5 depending on which approach the device demands.

What are mStream video ads?
• mStream video ads are multiscreen, multichannel, and multiformat.
• Multiscreen because they run on any device – desktop, tablet, or phone.
• Multichannel because they can be published not only across the web, programmatically or otherwise, but also inside the news feeds of any of the major social properties, including Facebook, Twitter, LinkedIn, Google+, Pinterest, and Tumblr.
• Multiformat because they can be in-stream, in-app, or in-banner.

Agencies and media companies can create an mStream ad in minutes and can add interactive “mini-apps” such as Instagram feeds or PowerShare, a robust social sharing overlay, without having to know how to code in Flash or HTML5.

mStream video ads can be updated in real-time.  They can also be set to change automatically depending on time of day, location, or audience demographic.

mStream enables media buyers to make smart purchasing decisions because mStream yields insights on inventory quality based on assessment of viewability, fraud detection, and audience confirmation (using Nielsen OCR).

In the words of our VP of Software, Salim Hemdani, “Savvy marketers demand scalability and simplicity. mStream provides both. It represents the next generation of multiscreen video advertising. Demand for mStream will continue to rise. We are pleased to provide this additional value to our customers and partners.”